Happiful. Our mission.
At Happiful our mission is to help create a happier, healthier and more sustainable society. This mission was born from two sisters struggling to find the right mental health support, believing there had to be a better way.
They founded Counselling Directory in 2005, a website connecting members of the public with professional therapists. Since then, more directories have joined the Happiful family, and we have over 30,000 wellbeing professionals in our network.
Happiful magazine ties the network together, publishing stories that showcase the power of speaking up, finding community and getting the support you need. Learn more about how we started and who we are today.
As we continue to make our mission a reality, we focus on four key statements: To raise awareness of mental health, to bring people together, to end the stigma of mental health and to have a positive impact on the world around us.
Our network of directories, our magazine, and the way we operate with values at our heart all help us do this.
Find out what we’ve achieved so far and our vision for the future.
Happiful Impact Report 2005 - 2025
Our values
Everything we do at Happiful is driven by our values and these are at the core of our products and services. These values include:
Honesty and integrity
We act with the highest ethical standards and deliver our promises.
Dedication
Our service is continually developed around feedback to ensure it’s the best it can be.
Supportive and caring
We fully support each other as a team and treat our community the same way.
Passion
We are truly passionate about the service we provide, and the continual development of it.
Family values
We treat each other and our customers with the same values we’d treat our family with.
Happiful society
As a team we are small yet mighty, but our reach extends far further than our four walls.
11 million
people connected
We’ve tracked over 11 million connections from clients to therapists on our Happiful Directories. That’s 11 million times someone reached out for support and found a professional ready to listen. Behind every one of those connections is a story – of courage, of healing, or of taking that important first step towards feeling better. We’re honoured to be part of that journey, every single time.
32,000+
Professionals
Giving professionals an easy way to connect with clients, we pride ourselves in the calibre of support offered across our directories. We ensure all professionals are qualified before listing them, so you have peace of mind when searching for support.
140,000+
Readers
Our physical monthly magazine (and free digital version) is packed with positive, actionable and supportive articles which over 140,000 readers have enjoyed.
45
Staff
Our team is strewn across the country but our heart (and office) resides in Surrey. Across all departments, whether design, developers, customer service or content we all have a shared passion for what we do.
2005
Where it all started
Happiful started when two sisters struggled to find the support they needed. Their struggle and resulting solution are now helping to ease the same struggle in others.
Planet
We are conscious of our planet and are keen to minimise our impact. To help with this we are proud to offset our carbon footprint and plant a tree for every one we use to make Happiful magazine.
280
Plastic diverted from the ocean (kg)
2800
Trees planted
280
Tonnes of CO2 Offset
Certifications
We support
Our pledges
B Corp
As a certified B Corp, we are proud to be part of a network that shares the belief that business success is about more than profit. It’s about helping to create a society that enjoys shared and durable prosperity.
Positive Planet
Our Positive Planet Certification recognises and verifies our claims about the work we do in offsetting our carbon footprint and our continued work to reduce our impact on the planet.
Living Wage Foundation
We are proud to be an accredited Living Wage Employer, this means we pay the real living wage, an hourly number that’s independently calculated based on the cost of living.
Just One Tree
Just One Tree is a non-profit removing CO2 from the atmosphere through global reforestation.
Mind
Mental health charity Mind provides advice and support to empower anyone experiencing a mental health problem.
Challengers
Challengers is a charity that gives disabled children and young people the opportunity to play, have fun and make friends in a safe and supportive environment.
Diversity & Inclusion
Our D&I pledge keeps us accountable to represent, include and lift up the broad range of communities in our society.
ECO pledge
Our eco pledge outlines the steps we are taking to minimise our impact on the planet.
Pride pledge
Our pride pledge showcases and tracks the steps we’re taking to elevate LGBTIQA+ voices and properly represent LGBTIQA+ people in our content.
Certification
B Corp
As a certified B Corp, we are proud to be part of a network that shares the belief that business success is about more than profit. It’s about helping to create a society that enjoys shared and durable prosperity.
Positive Planet
Our Positive Planet Certification recognises and verifies our claims about the work we do in offsetting our carbon footprint and our continued work to reduce our impact on the planet.
Living Wage Foundation
We are proud to be an accredited Living Wage Employer, this means we pay the real living wage, an hourly number that’s independently calculated based on the cost of living.
We support
Just One Tree
Just One Tree is a non-profit removing CO2 from the atmosphere through global reforestation.
Mind
Mental health charity Mind provides advice and support to empower anyone experiencing a mental health problem.
Challengers
Challengers is a charity that gives disabled children and young people the opportunity to play, have fun and make friends in a safe and supportive environment.
Our pledges
Diversity & Inclusion
Our D&I pledge keeps us accountable to represent, include and lift up the broad range of communities in our society.
ECO pledge
Our eco pledge outlines the steps we are taking to minimise our impact on the planet.
Pride pledge
Our pride pledge showcases and tracks the steps we’re taking to elevate LGBTIQA+ voices and properly represent LGBTIQA+ people in our content.
